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gucci

Why do big fashion brands like Gucci keep making the same mistakes?

With their blackface jumper controversy, Gucci has launched a new item that has upset many people...

After their blackface jumper scandal, most people would think Gucci would have learned their lesson and taken a step back, but oh boy were we wrong.

They sent a royal blue turban down the runway last year at Milan Fashion Week on white models and it got some backlash. The turban is a sacred religious item to Sikhs and they described it as 'gorgeously crafted and ready to turn heads'—not the best description for them to give a religious item. It was retailing for £618 on Nordstrom's website, and called 'Indy full turban'— eeeeek!

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Now on FashionBombDaily.com : Just months after Balaclava “Blackface” sweater, #Gucci has been yet again caught in the midst of backlash surrounding cultural appropriation of their Fall/Winter 2018 “Indy Full Turbans”. The turban is associated with the Sikh religion and highlighted as a religious symbol. Consumers including those who practice the Sikh religion took to social media to express their disappointments surrounding the $790 turban on #Nordstrom’s site. Comments included “Gucci is at it again”’and “This is not a fashion accessory, but a article of faith ”. Nordstrom released a statement explaining that the product has been removed from their site and how it was never the retailers intention to “disrespect this religious and cultural symbol”. Thoughts? Blogged by @muvamorgs ? @gucci #gucciturban #fashionbombnews #instafashion #style #instastyle #fashionbombdaily #celebritystyle #fashion

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They have been accused of cultural insensitivity before, they were called out in February for selling a £705 jumper than did have a resemblance of blackface. They did apologise and admit to their mistakes by saying, "We consider diversity to be a fundamental value to be upheld, respected and at the forefront of every decision we make". Blackface invokes a racist and painful history for many internationally, its origins date back to minstrel shows in the 19th century.

Is this a new problem on the horizon? Brands thinking they can get away with certain things because they are considered a luxury? These are all questions that need to be answered because by the looks of things they haven't learnt their lesson from last time, which was only three months ago.

This has now made me think to look into past incidents that have has similar circumstances. After the blackface shoe, launched by Katy Perry, that was axed very quickly after hitting shelves, her and the designers were saddened to be branded that way as she wanted it to look like 'modern art and surrealism'.

These brands need to realise that these things can really offend some people. Gucci has since stated that they are hiring a global director for diversity and inclusion, so hopefully, we see some changes for the brand and how they approach new designs.

This problem seems to be reoccurring and no one can figure out why, but with the number of complaints and backlash, you would think it would have been rectified by now. Could it possibly be because designers want to push boundaries and see what they can get away with? Do they care for racism? Or are they straight up oblivious to what they have created and sincerely are sorry but keep making the same mistakes?

Let us know what you think in the comments below.
Featured image: Cineberg / Shutterstock.com

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