What is personal style and why everyone should have one
With fast-fashion brands operating at an all-time high right now, consumers can easily fall into the ongoing cycle of trend following.
Whether it’s your favourite influencer telling you to buy this bum-bag, or [insert brand name here] emailing you about the 20% off all of their knitwear, you inevitably lose a sense of what truly represents you.
What is ‘personal style’?
Personal style is a visual representation of the things that make you you: where you grew up, where you live, your personality (take the test on 16personalities.com if you want to delve into this further), your values, your interests… Finding your personal style is about developing an aesthetic that accurately represents you. Think of yourself as a book; a book’s cover is supposed to represent the content of the book, to give the reader a good idea of what the book is all about.
Why should I discover my personal style?
1. Your wardrobe will be harmonious and organised
Nobody likes to wake up in the morning, open their wardrobe and be welcomed by an eye-sore. Your wardrobe should be cohesive and easy to navigate.
2. It saves time
With that being said, you will not have to frantically choose what outfit to put together in the morning when you’re running late to work or university.
3. It saves money
When you know your personal style, there is no such thing as impulse buying. Also, you won’t waste your money in order to keep up with ever-changing, short-lived trends.
4. It gives you a sense of identity
It’s ok to treat yourself to the essential pair of white Nike Air Force 1s that everybody has in their wardrobe, but too much following and imitating can erase your identity. You are your own person; it would be silly not to embrace that. Dressing in a way that embraces you gives you a unique kind of confidence.
5. It’s sustainable
When you limit your consumption of clothing, especially mass-produced, trend-driven clothing, you are saving an immense amount of resources. According to a 2017 report, it takes 2,720 litres of water to produce one t-shirt; that’s how much you would drink in three years. Let that sink in (I apologise for the horrid pun).
When you have a well-rounded aesthetic, you won't feel the need to buy new pieces so frequently.