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virtual reality

Virtual Reality will change your shopping experience - here's how

Virtual Reality allows shoppers to virtually visualise the products they want to purchase online without having to leave their sofa.

Here’s an example; you’ve seen some really nice clothes and would love to see what they look like on you. The app Pictofit allows you to upload a photo of yourself wearing a t-shirt and the app then prints any of their designs onto your avatar. You ever feel like online photos of the items just seem too edited? Or don’t do the product justice maybe? Augmented reality will make this experience much more appealing and inclusive for the customer.

Virtual showrooms
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Can't make it Vivatech? No problemo. Here you go! Here's the FO Keepall and the 3D AR Snapchat filter. ⁣• • •⁣ ⁣#louisvuitton #lvmen #louisvuittonlover #lv #monogram #dlouisv #luxury #highend #highendfashion #fashion #louisvuittonjapan #lvsingapore #louisvuittonmalaysia #ルイヴィトン #louisvuittonparis #louisvuittonbags #louisvuittonph #lvfw19 #lvmenfw19 #virgilabloh #fiberoptic ⁣⁣ ⁣Prices and information are all subject to change and should be treated as estimates and guesses.⁣ ⁣⁣ ⁣Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.⁣ ⁣⁣ ⁣Copyright © 2018 by LOUIS VUITTON⁣ ⁣All rights reserved.⁣ ⁣⁣ ⁣We are not affiliated, associated, authorised, endorsed by, or in any way officially connected with Louis Vuitton Malletier, or any of its subsidiaries or its affiliates. The official Louis Vuitton instagram can be found at @louisvuitton. The name “Louis Vuitton” as well as related names, marks, emblems and images are registered trademarks of Louis Vuitton Malletier.

A post shared by DLV (@dlouisvdotcom) on

Customers can explore an array of virtual showrooms—this can be especially effective for luxury brands such as Louis Vuitton and Gucci. These brands have lots of high net worth customers, and if they can provide that WOW factor it makes the experience more appealing to the consumer which will boost their sales.

Affluent customers have the money to splurge on expensive items, so one of the company’s main aims is to advertise the right products which will bring in the most profit. Augmented reality apps, such as the one used by Louis Vuitton, can give customers more guidance and inspiration, to help them make better choices.

It also gives its customers more reasons to visit the store—which is important because the rise of online shopping has caused a fail in profit for many high street stores. By engaging with the customer while they are in their own home you have given them a reason to want to come and visit the shop so they can physically see what's on offer. By combining the digital age of e-commerce with traditional storefronts, companies can create a better in-store experience which will push sales higher.

AR apps

The sneaker game just gained a whole new way of convincing you to buy shoes—AR app Wanna Kicks claims to be the first try-on AR app for trainers. You can browse a selection of trainers from the biggest brands (Nike, Adidas, Puma, New Balance, etc) and try them on while you just kick it back on your couch. This is a real game-changer as it gives customers a way to take photos just as if they would if they'd just purchased some new trainers, what better way to make you buy shoes than to make you feel like you already own them?

Technology is being a crucial part of our daily lives. Children born today won't know what life was like without the internet. Because the younger generations have been ‘plugged in’ since birth, companies need to find more creative ways to engage with this new generation of tech-savvy youngsters.

Can you see yourself shopping through one of these Virtual Reality apps every time you make a purchase?

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