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The top 5 John Lewis Christmas adverts of the decade

John Lewis' 2018 Christmas advert has come out, meaning it's officially the start of the festive season.

It's become a tradition to sit in front of your TV or computer every year and bawl your eyes out at John Lewis' annual tear-jerker to get in the mood for Christmas, but because of the anticipation, every year there is a lot to live up to. Here are what I consider to be the top five John Lewis Christmas adverts, and why they all succeeded in making me sob.

5) The Journey (2012)


Quite an old one, but simple and sweet—set to 'The Power of Love', sung by Gabrielle Aplin, The Journey follows a snowman who has left what seems to be his snow-girlfriend to take a long and arduous trip into the local town. It doesn't become apparent until the end that the reason he has left her is to get her the Christmas gift of a scarf and gloves, demonstrating that year's slogan: 'Give a little more love this Christmas'. Not the most emotional, but on the right day might just bring a tear to my eye.

4) Monty the Penguin (2014)


Another one with a lovely twist at the end, Monty the Penguin has Tom Odell singing to accompany the story of a penguin who just wants someone to love. Eventually the little boy realises what his pal is missing and the ad finishes with Monty finally getting a penguin companion—but wait for it—the best bit is seeing at the very end that the penguins are, in fact, stuffed toys, showing how sweet kids' imaginations can be.

3) The Boy and the Piano (2018)

Some of John Lewis' more recent ads haven't massively impressed me, Moz the Monster and Buster the Boxer were a bit underwhelming on the emotional scale, and Man on the Moon was overkilling the emotions just a little in my opinion. However, this year's was surprisingly sweet and simple. With the tagline 'Some gifts are more than just a gift', the touching advert shows the reverse of Elton John's road to success, and how it was the gift of a piano when he was a little boy that started it all off. If the rendition of 'Your Song' wasn't enough, the look on the face of the little boy at the end is enough to get anyone tearing up.

2) The Bear and the Hare (2013)


It was so difficult to choose between this and number 1, as I have watched The Bear and the Hare multiple times and still sobbed every time despite knowing exactly how it's going to end. Any Keane song alone is enough to set me off, but the storyline is just so perfect. Clearly close companions, a bear and a hare start to go through the lead up to Christmas. However, as it starts getting cold the bear has to hibernate, meaning he begins to miss all of the festivities. On Christmas morning, he suddenly appears, finally getting to celebrate Christmas for the first time—and all because of the hare gifted him an alarm clock. (No, you're crying)

1) The Long Wait (2011)


This is the one that, in my opinion, sparked the trend of emotional adverts, and it is my absolute favourite. It keeps it simple, with an impatient boy waiting for Christmas and trying to hurry time along so it will come faster. You presume it's because he wants his presents, but on Christmas morning he gets up and runs past his (huge) pile of gifts, all because he couldn't wait to give his gift to his parents. With a beautiful song and the tagline 'For gifts you can't wait to give', this is definitely the biggest tear-jerker of them all.

Featured image: Jason Batterham / Shutterstock.com