PrettyLittleThing are turning heads with their Hailey Baldwin collection
This is because they are finally showing two models of different sizes wearing the same items of clothing next to each other
In their recent collaboration with Hailey Baldwin, PrettyLittleThing are advertising their collection by showing different sized models in the same outfits, and we think this should be the norm—we can't really believe it's taken this long for something like this to happen.
PrettyLittleThing get their fair share of media attention...
Over the last year, the fashion retailer has come under fire for various blunders they've made regarding design—we all remember the time that people began to realise whoever designs their flares seems to think that everyone (including those who are 'petite') is over 6-foot-tall.
My sister ordered PETITE size 10 flared trousers from @OfficialPLT...I know she’s short but no need to rub it in PLT 😂 what a joke #shes5ft #Doyouevenknowwhatpetitemeans @OfficialPLT pic.twitter.com/n8BEc5CWk9
— Rosie (@RosieHillson) October 29, 2018
and when they tried (in vain) to put together a 'workwear' section...
PLT workwear is so unserious, it’s like they want you to be unemployed 😂 pic.twitter.com/eFJid0DXyG
— sweet one (@delusss_) March 30, 2018
And we aren't even going to go into the situation with that hi-vis jacket.
PLT selling a high vis jacket for £45? Ok then fashion pic.twitter.com/g5Jt8OrFiD
— 💘hannah💘 (@hannahrogac) August 22, 2018
But they've really done something right this time
Not only does Hailey Baldwin's collection have a great mix of regular and plus-sized clothing (and, may I say, enough glitter to satisfy any millennial), but the clothing shown is being worn by models of different sizes next to each other. There are so many reasons why this is great—for starters, it's really helpful being able to see what one dress looks like on two very different people, as it's obvious that no-one buying this item is going to have the exact same figure as the model wearing it.
— PrettyLittleThing (@OfficialPLT) November 7, 2018
It's also far more inclusive - rather than just having the regular/plus divide, it's great being able to see two models, side by side, wearing a dress that looks incredible on both of them. Clothing in the regular range isn't always available for plus-size women, and vice-versa, because people are convinced that certain styles and items of clothing only look good on one body type. I personally vote that we scrap the 'regular' vs 'plus-size' concept altogether, and make all clothing available in all sizes.
i absolutely LOVE how @OfficialPLT hailey holiday campaign has plus sizes for all the outfits hailey wore 😊
— courtney (@jaileybabyy) November 6, 2018
I recently watched a Buzzfeed video in which women of specific body types tried on outfits that weren't recommended for their shape and were supposed to be unflattering. Every single one of them loved the outfit they ended up wearing, and got tonnes of compliments from their co-workers on how great they looked. Society makes us believe that only one type of woman can wear one type of clothing, and so online shopping is a nightmare for anyone who doesn't have the conventional stick-thin model figure.
PrettyLittleThing have broken down this idea by showing that two women can wear the exact same dress in their size and look amazing standing next to each other.
However, Twitter user @lollyb_x has a point:
Why should this be an amazing thing and not the norm? Shouldn’t discriminate against any size be it bigger or smaller. https://t.co/gO1TZeVwuI
— laurenn (@lollyb_x) November 7, 2018
This is something to be celebrated, but it shouldn't need to be. This sort of inclusivity is a major step forward that really should have happened a long time ago—for years people have grown tired of seeing the same body type advertising every item of clothing in existence, and realistically it's a tiny percentage of people that even look like the model wearing the clothing. People are tired of seeing "Model is 5'9'' and wears a size 8" under every item of clothing, and are arguing that showing different sized models should simply be the norm.
Is it time for a revolution in the world of modelling?
I'm sure many would agree that society, for a while, has been very backward in terms of the fashion/modelling world, but in recent years it has made some big steps forward, this being one of them. I'm personally hoping that this sparks a new trend through which more and more online shopping sites use varying sized models to advertise their clothing. After all, online shopping is all anyone does now, and who can be bothered ordering three sizes in everything to see if they fit any more?
If the 21st century has managed to give different body types representation through Barbie dolls, then I'm sure it can do the same in the fashion industry. Maybe this is the push that it needs—we'll just have to wait and see.