Missguided are now showing their models' stretch marks and we love it
Most women have either stretch marks or something they deem as an imperfection on their body, and there’s nothing wrong with that. It just means you’re human.
So how come there isn’t a stretch mark or piece of body hair in sight on these fashion models suspiciously perfect bodies?
Well, this year Missguided decided to stop airbrushing their models to actually show their stretch marks and everyone is loving it.
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Our model and first-year nursing student @amandiixo: "I'd like to speak out and let everyone know the stretch marks shown in my images on Missguided are real. I think it's really positive that Missguided aren't photshopping them out - it's important to show young women it's not about striving for perfection, it's okay to have stretch marks - there's nothing wrong with having them, we all do, and shouldn't be something that's covered up." ⚡️💖✨ To all the haters who doubted us, the only part of this photo we retouched was the model's pants. ⚡️💖✨ #makeyourmark #KEEPONBEINGYOU #babesofmissguided
Missguided is a UK fashion brand that offers stylish yet affordable clothing to women of all ages. The fashion brand has been in the news recently because they have changed the content on their site to show images of their models unedited and in their true form, bearing stretch marks and all. Missguided has been receiving a lot of praise for their body positive movement and is gaining major kudos for no longer airbrushing the models and leaving their stretch marks, uneven skin tones and body hair visible.
This positive body movement is helping support young women and inspires body confidence. The brand has said that they aim to show its users that it’s ok to be yourself and to embrace your flaws, celebrate your individuality and to change societies idea of perfection.
Several products on the site now show models with stretch marks, for example, you can see models with some stretch marks on their bust and bums, as well as their hips and thighs.
Missguided have gone to their Twitter page to reach out to their supporters—who they call #babesofmissguided—to respond to the positive comments and to encourage the new hashtag: #makeyourmark, which is encouraging people to talk about flaws and how they have changed the way that they view them to become comfortable with their bodies.
To all our #babesofmissguided Your responses so far to #makeyourmark have been AMAZING and we love that the conversation has raised awareness about our "flaws". Keep tweeting us with #makeyourmark telling us what body confidence means to you 💖 pic.twitter.com/mbWqkcWvLk
— Missguided (@Missguided) November 21, 2017
This movement has been hailed by people on social media as ‘beautiful’ and ‘empowering to young women who think they need to fit into the crazy image of ‘perfect’’.
— Kristiana (@klounelz) November 17, 2017
SOO @Missguided’s #MakeYourMark campaign might be the best thing about 2017! In a world of social media and perfection culture it’s so nice to know that my blemishes are not unnatural - ladies you are all so beautiful, it’s well past the time to start celebrating each other! ❤️
— Emily Carrick (@EmziErin) November 17, 2017
Such a beautiful celebration of the female body. Throughout my life I have always been self conscious of my stretch marks and "ugly" parts but it's time to embrace these features and not brand them as flaws 💕 #MakeYourMark https://t.co/G1PTu6GIvO
— Lottie (@LottieFW) November 17, 2017
Join in the conversation on Twitter by using the hashtag #MakeYourMark.