Mayamiko: embracing female empowerment, zero waste and clean energy
The UK-based brand, Mayamiko, introduces trend-led pieces whilst keeping the environment in mind.
If you’re looking to build a more sustainable wardrobe, then look no further because Mayamiko is a brand that produces clothes ethically and sustainably, whilst also empowering women. The brand was founded by Paola Masperi back in 2015, and it has always stayed true to its brand ethos, by featuring African artisanal traditions and exclusive prints.
The best thing about the brand is that they use reclaimed and up-cycled fabrics where they can, as well as locally-sourced artisanal fabric and fair-trade cotton. In addition, the vast majority of the workers that manufacture the clothes are women. They receive a fair living wage, a nutritious meal every day and a pension scheme. It’s clear that transparency and accountability are at the core of the brand.
With zero waste in mind, the brand ensures that all fabrics scraps are turned into something of use, for example, making scrunchies, jewellery or sanitary pads which are distributed to women and girls in need. The brand has partnered up with The Unmentionables, which means when making a purchase from Mayamiko, you are given the chance to send a reusable sanitary pad to a woman or girl in need for just £2, giving you the chance to be part of the movement to end period poverty. They also ensure that they reduce their environmental impact by using packaging that is made from recyclable materials as well as their partnership with non-profit organisation One Tree Planted, where a tree is planted with every purchase.
Their partnership with Mayamiko Trust, which was set up by Paola in 2008, is used to help the most disadvantaged people in Malawi by lifting them from poverty into a better future.
The charity and the brand work collectively through the Mayamiko Fashion Lab, where all garments are made. The Mayamiko Fashion Lab was designed purposely to provide training, education, nutrition, sanitation and fairer trade practices to all of the individuals involved.
Mayamiko collaborates with brands and organisations to expand its selection of sustainable and ethical fashion. This includes their social empowerment project called Booteek, which supports women artisans who are mothers to disabled children. They work from home creating clutches and boho bags made from 100% local raw silk and are beautifully hand embroidered. This also gives the women artisans flexibility, allowing them to work at their own pace and care for their children. Seeing how the brand is supporting and continually contributing to bettering the lives of others so their full potential is met, is extremely inspirational.
The current SS19 collection is used to raise awareness of the story behind each of the pieces and invites the customer to ask #WhoMadeMyClothes.
The new feature that is instilled within this collection is the QR codes which customers can scan on each garment, allowing them to virtually “meet” the team who made their piece of clothing. This allows the customer to feel more involved by knowing the history of the piece and allows for a more personal relationship with the brand.
Shop the collection here.
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