Grace Beverley: a model student changing the game in the fitness community
She is a music student at the University of Oxford who now has two companies as well as a large online presence, and no one knows quite how she manages to do it all.
She has recently transformed her brand, previously known as Grace Fit Guide which included workout guides that created a whole online community along with products to help gym performance, into a brand called B_ND.
This is a company that now represents not just Grace herself, but also uses the best personal trainers and nutritionists in the UK to give her following the best advice and guidance possible for reaching their goals. All of the products are cruelty-free, vegan products—which are great for the environment. The guides, both workout and nutritional, are at great prices and are cheaper in a bundle where you can receive advice both on what to eat and how to train. If you're unable to purchase the products and become a member, Grace still wants you to have access to the free workouts on the official Instagram.
However, she has now launched her new clothing line, TALA. This is an ethically made gym wear brand like no other. Made from plastic bottles and factory offcuts, these clothes are made from recyclable materials to prevent waste and pollution currently causing devastating damage to the environment. Not only that, but the tags are compost-able and if you plant them, they grow into plants.
How amazing does @gracefituk’s new active wear sound!! The fact the tags are plantable and you can use the attachment as a bobble is literally insane, how does she think these things up ? need my Tala bits now pls
— sophie (@sophiecromack) April 30, 2019
I've never seen anything like this being put out into the clothing industry but other companies should really follow suit.
The brand has a brilliant ethos, with ethics regarding the environment and staff being a top priority.
There is a lack of diversity in the fitness industry which TALA wants to tackle; the company includes women of different ethnicities and sizes which are often absent from fitness companies.
This is brilliant for representation where larger women are often left out; often larger women are made to feel uncomfortable in gym clothing which often isn't even made to fit them. This gives out the message that they must be slim in order to wear nicer brands, such as Gymshark. With TALA, anyone can get their hands on clothing that makes them look and feel great. Wearing clothes that make me feel confident at the gym makes my workouts better and my overall happiness improves. It's important that this is available for everyone and hopefully people will ditch the unethical clothing brands for something more sustainable and inclusive like TALA.
These clothes are marketed at an affordable price and look comfortable and stylish at the same time. You can get your hands on the new range on the 7th of May.
Grace's companies all create a sense of community that is empowering to those who don't fit into societies norms; women are often seen as unwelcome in the weights section of the gym, yet these brands tell women to work hard for what they want. She has definitely inspired me to head to the weight section of the gym, which used to be terrifying to me. However, doing this makes me feel strong, empowered and healthy.
With apps and group chats, Grace has created a friendly community which push each other to strive for the best and in some cases, allows friendships to be made.
Grace is an incredible role model for girls in today's society.
It's easy for women to think they have to look like photo-shopped women on the cover of a magazine, but Grace pushes for body positivity, self-love and acceptance, showing her bloating or messy hair.
She also uses her platform to spread awareness in ways beyond fitness, posting two videos explaining Brexit in a way that is easy to understand. Other videos explore sexual health, mental health and she has a variety of videos on organisation and study tips. She inspires others to be more productive with their time.
It's great to see someone using the internet in a positive way that empowers other people. She's the perfect role model for students, being a successful businesswoman and maintaining top grades at a Russell Group university. She is definitely someone I look up to.