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Je Joue

Je Joue: bridging the orgasm gap and promoting sex positivity

Although we call ourselves a sex-positive society, there is still a stigma for women who wish to explore their sexuality—whether that be through masturbation or achieving an orgasm with their partner.

The whole of the sex industry, even with toys supposedly tailored towards women is arguably phallocentric and focused more on male pleasure and how women can please men. However, it's 2019 now and it's about time women were able to express their sexuality freely, which is what the luxury adult toy brand, Je Joue, sets out to achieve. To find out more about their work, I sat down to talk with Sienna, their marketing manager.

How did it all begin? 

Back in 2005, our designer was making heatproof kitchen products with the finest medical-grade silicone on the market—after a particularly playful incident with a spatula, he realised that this silicone could have much other more fun uses…

They extensively researched the market and found an extremely important gap in the type of vibrations that toys produce. With this, they created our signature deep rumble which we’re now famous for (in the industry!).

Since 2005 Je Joue has been encouraging individuals to explore their bodies and discover new levels of pleasure and ecstasy. We’ve taken sex toys out of a dark, shady alley and into the mainstream through a commitment to beautiful design, education and emphasis on the finest quality materials.

Why ‘Je Joue’? What does it mean?

Je Joue means “I play” in French – and this is important for two reasons. We like to think of Je Joue as the ingenious love child between British Design and a sexy French ‘je ne sais quoi’—sophisticated and elegantly naughty. We also believe that sex should be playful—that play is an important part of a healthy sex life. We encourage people both to play with themselves, and to discover more about their bodies and pleasure in doing so, but also to play with others.

Je Joue
Why do you think women’s pleasure needs to be talked about more?

We need to talk about the ‘orgasm gap’ here—an issue which is just as far-reaching and damaging as the ‘gender gap’.

Only around 30% of people with vulvas can orgasm from penetrative sex alone, this means that around 70% require some form of clitoral stimulation to reach climax.

It’s astounding how many people don’t know this fact. No wonder there is an ‘orgasm gap’!

The more people talk about pleasure and understand their bodies, the more empowered they become. We truly believe that knowledge is power, especially when it comes to sexuality.

Je Joue
What steps do you take to ensure your products are more women-centred?

Our products have been designed in collaboration with gynaecologists and midwives to suit as many different bodies types as possible. Our best-selling Mimi clitoral vibrator is pebble-shaped, to be able to stimulate the entire vulva, while also being able to provide pinpoint clitoral stimulation. We understand the importance of the clitoris! Fun fact: 90% of the clitoris is internal—our toys are designed to make the most of it all…

Tell us more about your unique motor…

In the industry, people talk about the difference between a “rumbly” and a “buzzy” motor—where “rumbly” is usually preferable to buzzy. The difference between the two can be felt in the hand, as well as heard when held to the ear—it reflects the frequency at which the motor vibrates at. High-pitched, buzzy vibrations have a much higher frequency and barely penetrate the skin. This can lead to that dreaded numb sensation that puts some people off the idea of vibrators. Deep, rumbly vibrations have a much lower frequency and can penetrate far deeper into the body. Think of the difference between holding a buzzy electric toothbrush and then standing next to a bass speaker in a club—you really feel the vibrations travel through your whole body.

Our motors actually run at a similar low frequency to a subwoofer, around 80 to 100 Hertz which is why they access more pleasure points, like the 90% of the clitoris which is internal… so you can see why this makes for more powerful and rich orgasms.

Je Joue
How do your products differ from other brands?

Our products differ from other brands for two main reasons:

  • Our unique, deep, rumbly motor – leads to more powerful orgasms
  • Our unique velvety soft 100% safe medical-grade silicone

They truly are the most luxurious toys on the market, set at an affordable price compared to other high-quality brands. It’s our mission to encourage as many people as possible to explore their bodies and find new levels of pleasure. We believe that pleasure is a right for absolutely everybody, regardless of gender or sexuality, so are proud to sit in the affordable luxury bracket.

What makes a sex toy ‘body safe’, and how do Je Joue products contribute to this?

It’s incredible how many sex toys are not ‘body safe’—which literally means that they can be harmful to our bodies. The materials that are often used in cheaper products contain phthalates, which are carcinogenic and can lead to many health issues. These phthalates are a family of chemical rubber softeners and can be found in many of the rubber sex toys. They have been banned in many countries for use in children’s toys, but sadly adult toys still do not fall under this protection.

Porous materials such as crystals, jelly, rubber, PVC, vinyl, Cyberskin and many more can harbour bacteria and fungus, making them impossible to properly clean. This means they can also spread STI’s if used with a partner. Yet their affordable price tag and realistic feel still attracts many customers.

Je Joue products are 100% body-safe due to our medical grade seamless silicone. The silicone itself contains no harmful chemicals. So what does seamless mean? Well, we turn our silicone inside out once it has been made, so that the seam sits on the inside. This means that bacteria has no place to hide and no seams to irritate the skin. Our toys are also 100% waterproof, so they can be properly cleaned using antibacterial soap and warm water.

What is the key to a healthy, mutually-beneficial sexual relationship?

Education and communication. We need to know about our own bodies—how to pleasure ourselves, our likes and dislikes and our personal boundaries—before being able to share this with others. Communicating openly, without fear of judgement or ridicule, is key to a healthy, mutually beneficial sexual relationship.

Pleasure is an equal responsibility. We must take responsibility for our own pleasure and not expect our partner to simply be the provider of pleasure. Likewise, we must take equal responsibility to support the pleasure of our partners. An equal pleasure partnership, where all parties feel cared about, supported and respected, is key to a healthy, mutually-beneficial sexual relationship.

What role does customer feedback play in your product development?

Customer feedback is crucial to our design process. All the toys you see on our website are now into the fifth or sixth versions. Whether it’s updating the shape slightly or changing the buttons, we listen constantly to our customers to make sure our toys are the best they can possibly be.

What are some of your proudest achievements?

We were the first company to launch a three-step progressive kegel ball set to help people with vulvas train and strengthen their pelvic floor muscles. Working with midwives and gynaecologists, we designed a set which had the perfect sizes and weights to build up the PC muscles. This has a number of health benefits—as well as providing stronger, more powerful orgasms! It’s no wonder we sell one of our Ami kegel ball sets every 15 minutes!

What other projects do you run as part of the Je Joue brand?

We are in the process of re-designing our blog at the moment to be focussed more around education and open discussion. We want to empower people through education and are constantly running projects with sex-positive influencers. Whether this is sponsoring them for events, donating product, collaborating for writing or speaking at events to help empower people in their sexuality—we try to be as involved as we can in all things health and wellness.

What does ‘sex positive’ mean to you?

“Don’t yuck my yum!”—this is a phrase that sums up what it means to be sex-positive. To be non-judgmental and to be actively supportive when it comes to issues of sexuality and gender. We try not to use gendered language such as “men and women” and prefer to use gender-neutral language such as 'people with vulvas' and 'people with a penis'.

Je Joue
What advice would you give to someone taking the leap and buying their first sex toy?

First get to know your own body, play with your hands and partner and work out what sensations you like the most. If you have a vulva and clitoral stimulation feels best for you, then definitely go for an external vibrator like the Mimi soft. If you prefer the feeling of internal g-spot stimulation, then check out our Uma or G-Kii—they’re both great! For those that are unsure, the G-spot bullet is the perfect toy to experiment with, both internally and externally!

If you want to explore Je Joue's product range, find out more about them or read the company's educational blog, please visit our website.
Students can use the code 'MORGASM' at the checkout for 30% off at checkout!

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