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feature MFA

Become a fashionista with The Midlands Fashion Awards

The Midlands Fashion Awards hosted their 10th year anniversary event at the City of Birmingham Symphony Orchestra Centre on Friday 20th October, which was hosted by Capital FM’s Katy Poulsom.

The founder of the awards, Jennifer Eason, kick-started the event by looking at venues for three graduates from London, as there was nowhere where they could to showcase their work.  With this in mind, Jennifer set up her own small award event where people would be able to present designs to the public and it took off from there. She received tonnes of flyers through her door. The students and upcoming designers are really the heart of this event as it is their time to shine.

Jennifer said “it creates a buzz for Birmingham, where there wasn’t much here before. It gives a chance for all designers to network and show off their hard work”.

The event brought together fashion designers, hair and makeup artists, fashion stylists, photographers and models, to promote and increase the visibility of the very best of the creative talent from across the region.

There were three different categories for the fashion awards given. These included young fashion designers (those who are graduates looking for the next step in their careers), emerging fashion designers (graduated designers who have some experience in the industry) and independent designers (these designers have had years of experience, some have their own brands and wish to show what they have been working on recently). The other awards included the best emerging photographer, accessory designer, hair stylist, fashion stylist, rising star makeup artist and accessory designer.

Winners of the fashion awards were Harriet Eckleston (young designer of the year), Natasha Smith (emerging designer of the year) and Dionne Reeves (independent designer of the year). In the past, the winners of the awards have gone on to achieve amazing things, such as working in LA on Oscar events, as well as being featured in Birmingham’s style magazines.

The event also showcased how students have created new designs by hand based on current trends, which are easy for anyone to recreate. Makeup artists were also on the scene giving the latest tips and tricks to keeping your makeup on trend.

For more information visit their website. 

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